Market Mojo Report February 2014

Good News, Affordable Housing

Feb2014-Newsletter-Habitat-I’ve got some good news in the area of affordable housing in Santa Barbara. Recently I had the opportunity to work with 32 other volunteers from my church, in helping with construction of Habitat for Humanity’s 12-unit affordable housing development at 822 East Canyon Perdido. This coming summer, 43 low-income people will be housed in these units, including 20 children.

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Market Mojo Report January 2014

Scott’s New Website Launched!

Click:     Draw on the map and find all of the homes for sale in your preferred area.
Click:     Find out the past and future market trends for any zip code or city.
Click:     Find out how much your home is worth.

scott-williams-logo-0143This month we have launched a unique new website for Santa Barbara real estate. Please turn on your computer and take note of some of the high points of this content-rich website.

Located at, the new website offers a cornucopia of information and inside knowledge of the market. You can search for homes by neighborhood, school district, city, or zip code. It is the only real estate website for Santa Barbara that lets you set parameters to find exactly the home you are looking for using a map-driven home shopping program. Read More→

Market Mojo Report December 2013

Happy Holidays!

newsletter-dec2013I want to wish all of my readers a very happy holiday season. Thank you for the referrals that a number of you have sent my way. I look forward to a great year in 2014 and hope you will be in touch. Please call me with your real estate questions; you don’t need to wait until you are ready to buy or sell.

An Experienced Realtor Can Make the Difference in the Bottom Line

Some people think that Realtors are all alike, but choosing an experienced Realtor like me can make a considerable difference financially, as well as in the level of stress involved in the transaction.

Let me take you behind the scenes of two real estate deals in which I was able to help my clients come out ahead. My 36 years of experience made the difference. The names are changed, but all the other facts are the same.


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Market Mojo Report October 2013

newsletter-2013-10-hdrPrudential California Realty Changes Name

newsletter-2013-10Santa Barbara has a new real estate leader…

There is great excitement in our offices these days as Santa Barbara Prudential California Realty makes a major transition in name and branding.

Santa Barbara Prudential California Realty has become Berkshire Hathaway HomeServices California Properties.  Prudential has been owned by Warren Buffet for several years and now the company is completing the deal by making the name change. Many of the top producing Prudential franchises are being invited to join the Berkshire Hathaway name.

You may recognize Berkshire Hathaway as the stock name for Warren Buffet’s enterprise.  Buffet, known as the second richest man in the United States, has allowed his namesake stock to be the company name.  Read More→

Market Mojo Report August 2013


Mesa Moves Up

Neighborhood matures into one of the best…

newsletter-aug2013Something has changed in the past 35 years: The Mesa has gone from a less desirable status to a more desirable one. The value of its homes has increased in comparison with other Santa Barbara neighborhoods like San Roque, Samarkand, or Mission Canyon.

It used to be that the median priced home on the Mesa was less than the median priced home in the City as a whole. Today a median priced home on the Mesa sells for ten percent more than a median priced home in Santa Barbara. Currently, the median price in the City is under $900,000; it is $980,000 on the Mesa.

Mesa homes also sell slightly more quickly –– 29 days vs. 44 days for the City as a whole. They also sell for a one percent higher price as a ratio of list price to sale price –– 97 percent on the Mesa vs. 96 percent in Santa Barbara. Read More→

Market Mojo Report June 2013


Buying in a Seller’s Market

It takes some extra effort…

newsletter-jun2013The market for Santa Barbara homes in the up to $1.5 million range is very hot right now; it’s absolutely a seller’s market. So this month I’ll tell you about a couple, I’ll call them Jim and Terri Potter, who excelled at the job of buying in this competitive market. Let me tell you how they did it.

First, while looking at open houses they found me to help them with the house hunt. Then they got pre-qualified by a lender to buy in the $7-800,000 range.

They lived in Simi Valley and needed to sell before they could buy. They sold their old home, stored most of their furniture, and moved into a small rental in Santa Barbara. With money in hand, the hunt was on.

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Market Mojo Report May 2013


Picking Up Steam ––


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A Look at Santa Barbara Real Estate…

I’ve been talking with home shoppers from many other states who come to my open houses – from North Carolina to Iowa to Washington.  They all report that the market is picking up in their areas, but not as much as in Santa Barbara.

Nationally median prices are up about 9 percent in the past 12 months, according to the Case-Shiller Index.  In Santa Barbara as of May 1, 2013 median prices are up 15 percent comparing the first four months of 2013 to the same period in 2012.  The number of homes sold is up 10 percent, but the inventory has shrunk to all-time lows. Read More→

Market Mojo Report April 2013


Bringing a Fabulous Home to Market ––

newsletter-2013-04Once in a while I have the opportunity to sell a home that is a stunning jewel, and such is the case with the home at 1210 Shoreline Drive. The three-story home is located directly across from Shoreline Park, and was built in 1994. I signed the deal to represent the owners on Oct. 26, of last year, and started marketing on March 30.

The owners, who recently moved into a local retirement community, were happy to have their home refurbished. Organizing this type of fix-up is an area in which I really shine as a Realtor. Please join me as I recount the joys of bringing this beautiful home to market.

First, we ordered basics like the termite report, physical inspection, and city zoning information report. Next, we hired a general contractor to do miscellaneous repairs –– from minor carpentry work, to fixing the front yard fountain and indoor light fixtures. We also purchased new kitchen appliances. Read More→