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Choose the Right Agent > The Marketing Plan |
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The Williams' System brings an entire marketing team behind the sale of your home. With a goal set to acquire the highest price in the quickest, most convenient timeline, we get to work on a comprehensive action plan. What should you expect? Read on.
Phased Plan of Action
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The goal:
Highest Price in the Quickest,
most Convenient Timeline
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Marketing is targeted toward:
- Agents so they can get excited about showing your property
- Buyers so they will contact me to tour your home.
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Phase One: First Five Days
- Prepare current market analysis and asking price
- Determine preferred selling timeline
- Schedule improvements
- Prudential agents tour home
- Enter MLS data base and notify agents
- Upload onto Prudential.com, HomesEstates.com, Realtor.comŽ
- Professional sign installation and secure Lock Box at property
- Take inside/outside digital photos
- Measure and draw scale floor plan
- Prepare fifteen pages of disclosure statements
- Launch digital virtual tour on internet
- Install flyer box on your signpost and stock with 40 flyers
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The goal:
Highest Price in the Quickest,
most Convenient Timeline
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Phase Two: Next Ten Days
- Contact all agents who make showings
- Place feature cards where appropriate
- Host MLS Caravan
- Advertise in Santa Barbara News Press
- Schedule Open House for public and nearby neighbors
- Deliver relevant marketplace feedback to seller
- Inform seller of results of all showings, open houses, and caravan
- Send copies of MLS listing, and all advertising to seller
- Order and complete appropriate reports appropriate including:
- Termite report
- Physical inspection
- Geological
- Mold
- Environmental reports
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The goal:
Highest Price in the Quickest,
most Convenient Timeline
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Phase Three: Next 21 days and Continuing
- Advertise in publications
- Monitor traffic on websites and e-mail buyers who clicked listing
- Review and Revise MLS remarks
- Schedule Open House for public and different group of 50 neighbors
- Caravan for brokers, invite public via News-Press
- Send informational e-mails to one thousand agents
- Market analysis review of activity since going on market (with seller):
- List of all homes sold
- All new listings
- All expired, canceled and withdrawn properties
- Overall market trends
- Price reductions and amounts
- Year over year 60-day comparison
- Consult with seller on motivation and timeline
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Success
We move to negotiations
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Phase Four: Negotiations and Escrow
- Counsel on effective high-ticket negotiating strategies
- Analyze all proposed contingencies and timelines
- Explain all contractual requirements and obligations
- Analyze buyer's financial situation
- Look for hidden contingencies and traps
- Create calendar for all contingencies
- Review all disclosures before delivering to the buyer
- Negotiate buyer's request for repairs
- Arrange for make necessary repairs
- Review escrow documents
- Assist appraisal for full valuation
- Hand deliver your escrow proceeds
- Follow up after closing to see that everything is complete
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Call Scott Williams today to discuss your real estate needs, 805 563-4031.
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